Hydraluron Moisture Booster is so well known in the beauty world that it scarcely needs an introduction (let alone another blog review), but I thought I’d throw in my tuppence worth anyway. Indeed Labs indubitably owes a great debt to Caroline Hirons, whose rave review of Hydraluron back in 2012 and continuous recommendation of its properties, made it a darling of beauty bloggers wide and far, and with good reason. I’ve been using this serum on and off for a good six months now, and after trying the new face mask the other day was prompted to write my own review.
Indeed Labs, the company behind Hydraluron, boasts that the product contains the very purest hyaluronic acid from the Netherlands, a must-have ingredient for dehydrated skin which holds 1000x times its weight in water, holding onto moisture in the skin and helping to repair its texture and elasticity. It also contains red marine algae, increases “cell turnover” (making skin hydration sound a bit like a workshift in a prison) and contributing to skin firmness, elasticity and smoothness: pretty much everything the hyaluronic acid claims to do.
First up, the serum. Basically, as everyone has already summed it up, it’s really good. After cleansing (and toning, if you like), apply a small, pea-sized amount of Hydraluron all over the face: smoothing evenly over the skin rather than massaging as you would a moisturiser. As with all serums, even highly hydrating ones, Hydraluron is not intended to replace moisturiser and works to treat dehydration underneath the skin rather than moisturise dry skin on top. It has a rich but light formula that absorbs quickly and doesn’t interrupt with skincare/make-up, and instantly after applying skin feels less tight and brighter. The effect will build the more often you use this: I prefer a different serum in the evenings such as Kiehl’s Midnight Recovery Concentrate but if my skin is going through a particularly bad drought I’ll whack this on twice a day. And, as much as I enjoy using this, I’m not sure I love it quite as much as my Caudalie Vinosource SOS Thirst-Quenching Serum, which is a more luxurious product to use, and arguably just as good at dehydration-busting as Hydraluron.
Recently, Indeed Labs released a second product in the Hydraluron line: a packet of four separately sealed Hydraluron Moisture Boosting Masks intended for weekly or bi-weekly use. For those of you who follow me on Instagram, yesterday you’ll have seen a picture of me and my significant other sporting the new Hydraluron sheet masks, an honour (or, more likely, horror) that will fortunately not be repeated on the blog. I usually prefer an apply-from-tube face mask rather than a sheet one, though after trying this (bouts of giggles aside) I’d be willing to try similar products. The consistency of the product on the mask is pretty much the same as the serum from the tube, and although it feels a bit weird having a sheet on your face for ten-fifteen minutes, once removed you just leave the remaining serum to absorb into your skin, leaving your face much lighter, more refreshed and very nourished. Apparently the face mask contains “3D time-release technology” to continue hydration throughout the day, and although I’m not convinced about how that time-release part works (something to do with a 3D enzyme structure…), my skin undoubtedly felt silky smooth and moisturised all day.
I’ll be writing more in-depth about skin dehydration and what you can do to treat this common skin problem later in the week, but in my view Hydraluron is one of the best products out there that, whilst pricey, is not extortionate. In the UK, Indeed Labs products are exclusive to Boots Pharmacy where the serum costs £24.99 whilst a pack of four masks will set you back £19.99: keep an eye out for regular discounts and offers though. Since you only use a small amount of the serum, the small tube will last a long time even if you use it twice a day making it good value in my book, but the suggestion of using the mask once or twice a week seems rather too expensive even for my skincare spending habits, but will be good if my face is ever in a dehydration jam. Think I’ll stick with my Origins Drink Up Intensive Overnight Mask for now.
And Now, A Feminist Addendum
(Appreciating feminism and calling out sexism in the beauty industry, product by product.)
As much as I like Indeed Labs’ business sense of having a small skincare line of products that work well to target specific issues through scientific innovation and quality ingredients, I question the slightly uncomfortable, vaguely sexist beauty principles Indeed Labs is based upon, i.e. “Having to go live on air would give any woman pause to consider the state of their skin”. Eh? Why would just women be concerned about their skin on TV? I’m pretty certain most skin problems, or concerns over skin-state in general – camera-related or no – are not gender specific. I know I don’t worry about having “HD-ready skin” every day, I just want good products that work, feel nice and are not unnecessarily genderised. Maybe think about rewording your brand inspiration please, Indeed Labs.